Modeling the impact of promotion activities on the diffusion of innovation process based on real-world data

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Tobias, R., & Buchsbaum, T. (2012). Modeling the impact of promotion activities on the diffusion of innovation process based on real-world data. In A. Koch (Ed.), Salzburger Geographische Arbeiten: Vol. 48. Interdisciplinary approaches to modelling and simulating social processes (pp. 99-103). Fachbereich Geographie und Geologie der Universität Salzburg.