Extending the base-of-the-pyramid concept

Joncourt S, Gebauer H, Reynoso J, Cabrera K, Valdes A & Greve K
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Joncourt, S., Gebauer, H., Reynoso, J., Cabrera, K., Valdes, A., & Greve, K. (2019). Extending the base-of-the-pyramid concept. Service Science, 11(3), 241-261. https://doi.org/10.1287/serv.2019.0247