Designing environmental campaigns by using agent-based simulations: strategies for changing environmental attitudes

Mosler H-J & Martens T
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Mosler, H. J., & Martens, T. (2008). Designing environmental campaigns by using agent-based simulations: strategies for changing environmental attitudes. Journal of Environmental Management, 88(4), 805-816. https://doi.org/10.1016/j.jenvman.2007.04.013