Service transition: finding the right position on the goods-to-services continuum

Fundin A, Witell L & Gebauer H
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Fundin, A., Witell, L., & Gebauer, H. (2012). Service transition: finding the right position on the goods-to-services continuum. International Journal of Modelling in Operations Management, 2(1), 69-88. https://doi.org/10.1504/IJMOM.2012.043961