From product to service: navigating the transition

Ulaga W, Estoquié F, Gebauer H, Grab E, März S, Soler P, van der Velden H & Renault C
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Ulaga, W., Estoquié, F., Gebauer, H., Grab, E., März, S., Soler, P., van der Velden, H., & Renault, C. (2013). From product to service: navigating the transition. insights@imd, 26, 1-4.