Separate or integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms

Oliva R, Gebauer H & Brann JM
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Oliva, R., Gebauer, H., & Brann, J. M. (2012). Separate or integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms. Journal of Business-to-Business Marketing, 19(4), 309-334. https://doi.org/10.1080/1051712X.2012.647797