Effectiveness and effects of promotion strategies for behaviour change: solar water disinfection in Zimbabwe

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Kraemer, S. M., & Mosler, H. J. (2012). Effectiveness and effects of promotion strategies for behaviour change: solar water disinfection in Zimbabwe. Applied Psychology, 61(3), 392-414. https://doi.org/10.1111/j.1464-0597.2011.00475.x