Service growth in product firms: past, present, and future

Kowalkowski C, Gebauer H & Oliva R
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Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: past, present, and future. Industrial Marketing Management, 60, 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015