Servitization and deservitization: overview, concepts, and definitions

Kowalkowski C, Gebauer H, Kamp B & Parry G
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Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007