The goal for selecting treatment products based on resource recovery, is to define appropriate levels of treatment based on the desired end-use; generate revenue to offset treatment costs; and help ensure adequate operation of treatment plants, as they are producing a product to meet customer demand. This market driven approach provides a framework to explore potential markets for faecal sludge treatment products. As markets vary significantly based on the local context, it is essential not to make assumptions based on experiences in other regions. The market driven approach can be applied in any context and region and provides a way to consistently and comparably determine potential market applications for faecal sludge treatment products. This information can then be used as a basis to evaluate appropriate market and business model strategies. Implementation of this market driven approach requires a certain level of technical knowledge of faecal sludge management. A minimum level of required knowledge is covered in the following chapters from Faecal Sludge Management: Systems Approach for Implementation and Operation, which can be downloaded for free at www.sandec.ch/fsm_book (Strande et al. 2014): [...]