Competitive advantage through service differentiation by manufacturing companies

Gebauer H, Gustafsson A & Witell L
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Gebauer, H., Gustafsson, A., & Witell, L. (2011). Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research, 64(12), 1270-1280. https://doi.org/10.1016/j.jbusres.2011.01.015