Evidence-based tailoring of behavior-change campaigns: increasing fluoride-free water consumption in rural Ethiopia with persuasion

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Huber, A. C., Tobias, R., & Mosler, H. J. (2014). Evidence-based tailoring of behavior-change campaigns: increasing fluoride-free water consumption in rural Ethiopia with persuasion. Applied Psychology: Health and Well-Being, 6(1), 96-118. https://doi.org/10.1111/aphw.12018