What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

Kowalkowski C, Windahl C, Kindström D & Gebauer H
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Kowalkowski, C., Windahl, C., Kindström, D., & Gebauer, H. (2015). What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies. Industrial Marketing Management, 45, 59-69. https://doi.org/10.1016/j.indmarman.2015.02.016