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Extending the base-of-the-pyramid concept
Joncourt, S., Gebauer, H., Reynoso, J., Cabrera, K., Valdes, A., & Greve, K. (2019). Extending the base-of-the-pyramid concept. Service Science, 11(3), 155-261. https://doi.org/10.1287/serv.2019.0247
Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro
Gebauer, H., Joncourt, S., & Saul, C. (2016). Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro. Universia Business Review, 2016(49), 32-53.