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Servitization: a contemporary thematic review of four major research streams
Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J., & Gebauer, H. (2019). Servitization: a contemporary thematic review of four major research streams. Industrial Marketing Management, 83, 207-223. https://doi.org/10.1016/j.indmarman.2019.03.015
Born solution providers – dynamic capabilities for providing solutions
Jennings Saul, C., & Gebauer, H. (2018). Born solution providers – dynamic capabilities for providing solutions. Industrial Marketing Management, 73, 31-46. https://doi.org/10.1016/j.indmarman.2018.01.007
Service growth in product firms: past, present, and future
Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: past, present, and future. Industrial Marketing Management, 60, 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015
Servitization and deservitization: overview, concepts, and definitions
Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007
What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, C., Windahl, C., Kindström, D., & Gebauer, H. (2015). What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies. Industrial Marketing Management, 45, 59-69. https://doi.org/10.1016/j.indmarman.2015.02.016
Characterizing service networks for moving from products to solutions
Gebauer, H., Paiola, M., & Saccani, N. (2013). Characterizing service networks for moving from products to solutions. Industrial Marketing Management, 42(1), 31-46. https://doi.org/10.1016/j.indmarman.2012.11.002
Exploring the contribution of management innovation to the evolution of dynamic capabilities
Gebauer, H. (2011). Exploring the contribution of management innovation to the evolution of dynamic capabilities. Industrial Marketing Management, 40(8), 1238-1250. https://doi.org/10.1016/j.indmarman.2011.10.003