Active Filters

  • (-) Journal = Journal of Business and Industrial Marketing
Search Results 1 - 3 of 3
  • CSV Spreadsheet
  • Excel Spreadsheet
  • RSS Feed
Select Page
ICT as a catalyst for service business orientation
Kowalkowski, C., Kindström, D., & Gebauer, H. (2013). ICT as a catalyst for service business orientation. Journal of Business and Industrial Marketing, 28(6), 506-513. https://doi.org/10.1108/JBIM-04-2013-0096
Customer-focused and service-focused orientation in organizational structures
Gebauer, H., & Kowalkowski, C. (2012). Customer-focused and service-focused orientation in organizational structures. Journal of Business and Industrial Marketing, 27(7), 527-537. https://doi.org/10.1108/08858621211257293
Global approaches to the service business in manufacturing companies
Kucza, G., & Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business and Industrial Marketing, 26(7), 472-483. https://doi.org/10.1108/08858621111162271