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Extending the base-of-the-pyramid concept
Joncourt, S., Gebauer, H., Reynoso, J., Cabrera, K., Valdes, A., & Greve, K. (2019). Extending the base-of-the-pyramid concept. Service Science, 11(3), 155-261. https://doi.org/10.1287/serv.2019.0247
A configurational approach to servitization: review and research directions
Kohtamäki, M., Henneberg, S. C., Martinez, V., Kimita, K., & Gebauer, H. (2019). A configurational approach to servitization: review and research directions. Service Science, 11(3), 213-240. https://doi.org/10.1287/serv.2019.0245