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Characterizing service networks for moving from products to solutions
Gebauer, H., Paiola, M., & Saccani, N. (2013). Characterizing service networks for moving from products to solutions. Industrial Marketing Management, 42(1), 31-46. https://doi.org/10.1016/j.indmarman.2012.11.002
Service business development in small- to medium-sized equipment manufacturers
Paiola, M., Gebauer, H., & Edvardsson, B. (2012). Service business development in small- to medium-sized equipment manufacturers. Journal of Business-to-Business Marketing, 19(1), 33-66. https://doi.org/10.1080/1051712X.2011.593023