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Keywords = management strategy
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ICT as a catalyst for service business orientation
Kowalkowski, C., Kindström, D., & Gebauer, H. (2013). ICT as a catalyst for service business orientation.
Journal of Business and Industrial Marketing
(6), 506-513. https://doi.org/10.1108/JBIM-04-2013-0096
Service innovation: why is it so difficult to accomplish?
Dörner, N., Gassmann, O., & Gebauer, H. (2011). Service innovation: why is it so difficult to accomplish?
Journal of Business Strategy
(3), 37-46. https://doi.org/10.1108/02756661111121983