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Customer-focused and service-focused orientation in organizational structures
Gebauer, H., & Kowalkowski, C. (2012). Customer-focused and service-focused orientation in organizational structures. Journal of Business and Industrial Marketing, 27(7), 527-537. https://doi.org/10.1108/08858621211257293
Service-driven manufacturing: provision, evolution and financial impact of services in industrial firms
Gebauer, H., Ren, G. J., Valtakoski, A., & Reynoso, J. (2012). Service-driven manufacturing: provision, evolution and financial impact of services in industrial firms. Journal of Service Management, 23(1), 120-136. https://doi.org/10.1108/09564231211209005