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Service growth in product firms: past, present, and future
Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: past, present, and future. Industrial Marketing Management, 60, 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015
Servitization and deservitization: overview, concepts, and definitions
Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007