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Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro
Gebauer, H., Joncourt, S., & Saul, C. (2016). Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro. Universia Business Review, 2016(49), 32-53.