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Service business development in small- to medium-sized equipment manufacturers
Paiola, M., Gebauer, H., & Edvardsson, B. (2012). Service business development in small- to medium-sized equipment manufacturers. Journal of Business-to-Business Marketing, 19(1), 33-66. https://doi.org/10.1080/1051712X.2011.593023
A capability perspective on service business development in small and medium-sized suppliers
Gebauer, H., Paiola, M., & Edvardsson, B. (2012). A capability perspective on service business development in small and medium-sized suppliers. Scandinavian Journal of Management, 28(4), 321-339. https://doi.org/10.1016/j.scaman.2012.07.001