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Service innovation: why is it so difficult to accomplish?
Dörner, N., Gassmann, O., & Gebauer, H. (2011). Service innovation: why is it so difficult to accomplish? Journal of Business Strategy, 32(3), 37-46. https://doi.org/10.1108/02756661111121983
Global approaches to the service business in manufacturing companies
Kucza, G., & Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business and Industrial Marketing, 26(7), 472-483. https://doi.org/10.1108/08858621111162271