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Servitization: a contemporary thematic review of four major research streams
Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J., & Gebauer, H. (2019). Servitization: a contemporary thematic review of four major research streams. Industrial Marketing Management, 83, 207-223. https://doi.org/10.1016/j.indmarman.2019.03.015
Service growth in product firms: past, present, and future
Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: past, present, and future. Industrial Marketing Management, 60, 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015
Servitization and deservitization: overview, concepts, and definitions
Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007
Service transition: finding the right position on the goods-to-services continuum
Fundin, A., Witell, L., & Gebauer, H. (2012). Service transition: finding the right position on the goods-to-services continuum. International Journal of Modelling in Operations Management, 2(1), 69-88. https://doi.org/10.1504/IJMOM.2012.043961