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A configurational approach to servitization: review and research directions
Kohtamäki, M., Henneberg, S. C., Martinez, V., Kimita, K., & Gebauer, H. (2019). A configurational approach to servitization: review and research directions. Service Science, 11(3), 213-240. https://doi.org/10.1287/serv.2019.0245
Servitization: a contemporary thematic review of four major research streams
Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J., & Gebauer, H. (2019). Servitization: a contemporary thematic review of four major research streams. Industrial Marketing Management, 83, 207-223. https://doi.org/10.1016/j.indmarman.2019.03.015
Competing in business-to-business sectors through pay-per-use services
Gebauer, H., Haldimann, M., & Saul, C. J. (2017). Competing in business-to-business sectors through pay-per-use services. Journal of Service Management, 28(5), 914-935. https://doi.org/10.1108/JOSM-07-2016-0202
Service growth in product firms: past, present, and future
Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: past, present, and future. Industrial Marketing Management, 60, 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015
Servitization and deservitization: overview, concepts, and definitions
Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007
Strategy map of servitization
Rabetino, R., Kohtamäki, M., & Gebauer, H. (2017). Strategy map of servitization. International Journal of Production Economics, 192, 144-156. https://doi.org/10.1016/j.ijpe.2016.11.004
ICT as a catalyst for service business orientation
Kowalkowski, C., Kindström, D., & Gebauer, H. (2013). ICT as a catalyst for service business orientation. Journal of Business and Industrial Marketing, 28(6), 506-513. https://doi.org/10.1108/JBIM-04-2013-0096