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Servitization: a contemporary thematic review of four major research streams
Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J., & Gebauer, H. (2019). Servitization: a contemporary thematic review of four major research streams. Industrial Marketing Management, 83, 207-223. https://doi.org/10.1016/j.indmarman.2019.03.015
Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro
Gebauer, H., Joncourt, S., & Saul, C. (2016). Services in product-oriented companies: past, present, and future. Servicios en empresas orientadas a productos: pasado, presente y futuro. Universia Business Review, 2016(49), 32-53.
What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, C., Windahl, C., Kindström, D., & Gebauer, H. (2015). What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies. Industrial Marketing Management, 45, 59-69. https://doi.org/10.1016/j.indmarman.2015.02.016
Characterizing service networks for moving from products to solutions
Gebauer, H., Paiola, M., & Saccani, N. (2013). Characterizing service networks for moving from products to solutions. Industrial Marketing Management, 42(1), 31-46. https://doi.org/10.1016/j.indmarman.2012.11.002
Moving from products to solutions: strategic approaches for developing capabilities
Paiola, M., Saccani, N., Perona, M., & Gebauer, H. (2013). Moving from products to solutions: strategic approaches for developing capabilities. European Management Journal, 31(4), 390-409. https://doi.org/10.1016/j.emj.2012.10.002