Au-Zn catalysts have previously been shown to promote the hydrogenation of CO₂ to methanol, but their active state is poorly understood. Here, silica-supported bimetallic Au-Zn alloys, prepared by surface organometallic chemistry (SOMC), are shown to be proficient catalysts for hydrogenation of CO₂ to methanol. In situ X-ray absorption spectroscopy (XAS), in conjunction with gas-switching experiments, is used to amplify subtle changes occurring at the surface of this tailored catalyst during reaction. Consequently, an Au-Zn alloy is identified and is shown to undergo subsequent reversible redox changes under reaction conditions according to multivariate curve resolution alternating least-squares (MCR-ALS) analysis. These results highlight the role of alloying and dealloying in Au-based CO₂ hydrogenation catalysts and illustrate the role of these reversible processes in driving reactivity.