The proton-polarizability contribution to the muonic-hydrogen Lamb shift is a major source of theoretical uncertainty in the extraction of the proton charge radius. An empirical evaluation of this effect, based on the proton structure functions, requires a systematically improvable calculation of the "subtraction function", possibly using lattice QCD. We consider a different subtraction point, with the aim of accessing the subtraction function directly in lattice calculations. A useful feature of this subtraction point is that the corresponding contribution of the structure functions to the Lamb shift is suppressed. The whole effect is dominated by the subtraction contribution, calculable on the lattice.