A strategic spatial planning approach to regional branding: challenges and opportunities

Oliveira E & Ashworth GJ
Choose the citation style.
Oliveira, E., & Ashworth, G. J. (2017). A strategic spatial planning approach to regional branding: challenges and opportunities. In A. Campelo (Ed.), Handbook on place branding and marketing (pp. 22-40). https://doi.org/10.4337/9781784718602.00011
https://www.dora.lib4ri.ch/wsl/islandora/object/wsl:13307
Details
Publication Type

Book Chapter

Title

A strategic spatial planning approach to regional branding: challenges and opportunities

Author(s)

Oliveira, Eduardo (Landscape Dynamics)

Ashworth, Gregory J.

Book Title

Handbook on place branding and marketing

Book Editor(s)

Campelo, Adriana (editor)

Publisher

Edward Elgar

Publication Place

Cheltenham

Start Page

22

End Page

40

Publication Year

2017

Peer Review

No

Additional Information

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