Context and question order effects on measures of satisfaction: the case of whitewater rafters in Taiwan

Hsu Y-C, Fang C-P & Li C-L
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Hsu, Y. C., Fang, C. P., & Li, C. L. (2007). Context and question order effects on measures of satisfaction: the case of whitewater rafters in Taiwan. Forest Snow and Landscape Research, 81(1-2), 89-98.