Place branding as an instrument in strategic spatial planning: insights from urban regions in Western Europe and North America

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Oliveira, E., & Hersperger, A. M. (2021). Place branding as an instrument in strategic spatial planning: insights from urban regions in Western Europe and North America. In N. Papadopoulos & M. Cleveland (Eds.), Marketing countries, places, and place-associated brands. Identity and image (pp. 265-281). https://doi.org/10.4337/9781839107375.00027